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Research papers

Forms of radio listening in France

The advance in technology has been partially a consequence of the increase in radio programming. This accompanies and will continue to accompany the development of pre- programming of radio stations. Following a rationalisation of demand through...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Fabrice Carlier, Odile Le Moal
Company: Mediametrie
May 1, 1994
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Citation

Carlier and Le Moal (1994a, May 01). Forms of radio listening in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forms-of-radio-listening-in-france


Research papers

There are as many deals as there are programmes

The paper shows that the accelerating changes in media and advertising practices have created an environment in which programme sponsorship will thrive. Based on a thorough analysis of the main strategic trends in Europe, North America and the rest...

Catalogue: ESOMAR Congress 1987
Author: Alan Morris
September 1, 1987
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Citation

Morris, A. (1987a, September 01). There are as many deals as there are programmes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/there-are-as-many-deals-as-there-are-programmes-


Research papers

The Daphne language and its use in market studies (French)

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968
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Citation

Letellier and Mathelot (1968a, June 15). The Daphne language and its use in market studies (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-daphne-language-and-its-use-in-market-studies-french-


Research papers

The Daphne language and its use in market studies

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968
×

Citation

Letellier and Mathelot (1968a, June 15). The Daphne language and its use in market studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-daphne-language-and-its-use-in-market-studies


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
×

Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/electronic-data-processing